Project Overview

EagleKitchen streamlines meal planning for Giant Eagle customers by offering personalized recipe recommendations tailored to purchase history and dietary preferences. The service addresses decision fatigue for weekday meal preparation, catering to those seeking variety and convenience in their everyday meals, while also reducing food waste.

About Giant Eagle

Giant Eagle is a major American grocery and retail chain primarily serving the Midwest and Northeast. While it is known for its grocery stores, fuel stations, and pharmacies, Giant Eagle also offers services like online orders, delivery, and curbside pickup to improve customer service via digital experiences.

My Role

As a design strategist, I led my group during idea development, customer studies, verification, and design cycles. I hosted weekly gatherings to confirm everyone was on the same page and advancing, and rounded out the endeavor by orchestrating a conclusive client dialog to obtain reactions for additional adjustments.

Timeline

01.2024 - 05.2024 (4-month)

Project Team

Dongtao Bi, Shixian Xie
Joanne Yang, Lily Du

My Role

Service Designer, Design Strategist

This case study is currently being documented and will be available after December 15th, 2024. In the meantime, feel free to explore my other projects. Thank you for your time!

Overview

Executive Summary

Overview

Executive Summary

Overview

Executive Summary

Problem Space

As a grocery brand, Giant Eagle is established in the meal solutions market but still needs to explore how to leverage its existing capabilities to meet customer needs.

Solution

The new service design 'EagleKitchen' provides customers with daily meal planning with data-driven recommendations of recipes during online grocery shopping.

EagleKitchen proposes a customer dashboard that provides meal recommendations curated from customer's purchase history and dietary patterns - seeking to uncover more organized and diverse meal experiences for home chefs.

next case study

FamTrips

Design Challenge

Giant Eagle has an established presence in the meal solutions market with offerings like meal kits and prepared foods. However, the company seeks new growth by leveraging existing resources and compete with industry leaders. To achieve this, Giant Eagle aims to craft a strategy that resonates with its customer base while differentiating the brand in a competitive landscape. This initiative culminates in the following design challenge:

How might we leverage Giant Eagle’s existing capabilities to design a meal solution service that resonate with customers' needs and potentially disrupt the industry?

Design Challenge

How might we leverage Giant Eagle’s existing capabilities to design a meal solution service that resonate with customers' needs and potentially disrupt the industry?

Design Challenge

How might we leverage Giant Eagle’s existing capabilities to design a meal solution service that resonate with customers' needs and potentially disrupt the industry?